MADL
EN The Georgian project madl (short for madloba, translated from Georgian as "thank you") is an opportunity to join the farmer's life with a set of experiences. Baskets with various goods from traditional products to everyday items of Georgian farmers' life, to get acquainted with the culture of the country. At the heart of the identity are brackets, which are a metaphor for a "basket" inside of which goods are placed. These can be either objects or text. In this way, the variation logo becomes part of a visual system that is scalable to different media.
Typography:
Editorial old (Pangram Pangram Foundry)
Sylfaen (Tiro Typeworks)
Editorial old (Pangram Pangram Foundry)
Sylfaen (Tiro Typeworks)
Art direction:
Artem Rulev
Mockups:
mockups-design.com
freepik.com
Photos:
unblast.com
pexels.com
This training project was created as a part of the Master's program at the HSE University art and design. You can read more about the project here.
Thanks for watching!
© 2023 Ruslana Vorobey
ruslanavorobey@gmail.com