Personas 👧 👦🏻
I have interviewed several types of people: those who have the kids of the age using toys , i also considered the financial issue that one there made some changes through interviewing process. the second main thing was , how advanced users where , in advanced i mean how close they were to modern technologies.
based on already prepared personas I created
Storyboard — according to the scenarios
User Journey Map — for all persons
Sketches ✍️
I started with several basic sketches of how I wanted the overall layout to be structured to begin the design stage. I wanted the user to select between categories and home page and access their account settings all from the homepage. This was reflected in the sketches shown below.
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I Created sketches/rough outlines/low-fidelity wireframes of my product based on Journey Maps And also prepared a Moodboard for my product (character, similar products for inspiration, approximate color palette).
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I Prepared product’s Style guide: typography and typography system, color system (primary colors: Primary, Secondary, Tertiary; system colors: negative, success, warning, informative; Greyscale), Grid and Spacing system basic icon style and preferred icon footer.
User Testing 🧪
I conducted user testing with 5 participants before finalizing my designs with high-fidelity mockups. After gathering various insights from users, the following changes were made and displayed below.
Takeaway 💭
I faced the challenge of creating an engaging app both from the user experience & visual perspective. Now you can scroll news feed with your child, choose a toy and request swap. Users can post their toys daily and schedule for meeting through app chat. As i said registration and completed swap is free , companies financial beneficial is through toy and game advertisements through the app.
