US OPEN 2014 Concept sketches
Featured In
Pratt Portfolios
Very happy to have been 1 of  5 illustrators invited to concept for the KEY ART
for this year's U.S. Open held every year in Fllushing Meadows, New York City.

Although I did not win the account, I was honored to have been selected to participate!

Here's what I submitted-

Set Up: 
There’s practically nothing more international and spectacular than the sport of Tennis, add the anticipation of over a million New Yorker fans, celebs, world press, lights and glamour, and what you end up with is a chance to celebrate with champions.

US OPEN 2014
CELEBRATE WITH CHAMPIONS

 
Idea Statement: 
Drive awareness and consideration of the 2014 U.S.OPEN- with a signature illustration that metaphorically acts as an uplifting reflection of its New Yorker fan base but also identifies with the international sports community – signifying the event and its patrons as “Champions”.

Below are my Vector Sketches (not finals) + my ideas of how the artwork can be integrated with activation.

Imac + Adobe Illustrator CC + Wacom

Cheers and enjoy~
 above: hero vertical
 above: hero horizontal
 above: hero square
Examples of Activation
Above: On Premise Banners
above: Off Premise  / Out Of Home Visibility
above: Merchandising / Wareables
above: on-line visibility
above: on-premise press / photo wall
BUT THAT WASN'T IT. The FUN Continued...
I was notified and asked to include both trophies in one composition.
So, I did.

 
Above: updated vector sketch
Above: updated vector sketch
above: vector anchor points
And if you are interested in seeing the Official Illustration- it was created by a good friend Michael Crampton.


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US OPEN 2014 Concept sketches
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8693
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Published:

US OPEN 2014 Concept sketches

Last year I was very much honored to be 1of 5 artists invited to concept for the 2014 US OPEN Official Poster. This is the collection of my vecto Read more
809
8693
120
Published:

Tools

Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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