Xybernaut Corporation, the industry leader in wearable computing, needed sales materials that would inform and persuade those in manufacturing, inventory control and many other industries about the benefits of mobile computing on a company’s economic bottom line. A logo and informational white papers were already being used as primary sales collateral, but there was no high level, cohesive package to help increase Xybernaut’s market position. A comprehensive marketing plan to develop sales collateral and advertising in Computer World magazine was implemented.
