PN Feedback Campaign | APA Annual Meeting 2023
Objective
Find out what the readers think about our product to gather information for an upcoming redesign.
Find out what the readers think about our product to gather information for an upcoming redesign.
I came up with the above idea and design which we had on one of the walls during APA's 2023 Annual Meeting conference. The goal was to engage APA members by offering them a branded Psychiatric News pen to write on our poster and leave us feedback. Our team members wore the pin, which I also designed, and would take turns hanging out near the poster to help maneuver people to answer the survey linked in the QR code and leave us a message on the wall.
The style of the design had to conform to APA branding and the special secondary branding design developed exclusively for that year's conference.
We also encouraged attendees by offering them a special publishing discount.
