The "Paunochnoe zzyanne" Film Festival has been showcasing movies from Northern Europe and the Baltic States since 2015. The development of the festival's corporate identity is aimed at visualizing the phenomenon of Nordic social cinema through the slogan "Listen and Hear".
The festival's emblem combines two iconic symbols: a video camera and a speech bubble.
This represents the festival's focus on both watching films (video camera) and discussing them (speech bubble).
The logo offers versatility, with monochrome options (white on black or black on white) and compatibility with an orange background, a key company color. It features different lettering variations, either with the emblem or separately. This flexibility allows its use across various materials like business cards, diplomas, posters, and souvenirs, either as a primary or secondary element.
The provided photographs are essential for all promotional materials but must be used in black and white.
Color photos are not permitted on posters or promotional items. However, cropping and combining them with corporate identity graphics is allowed.
As part of the corporate identity, postcards have been designed for distribution during the festival, along with souvenirs. Illustrations in postcard format may also be used in booklets or flyers, but not as the cover of a booklet or poster.
Corporate business cards should be distributed at events, during the festival and educational lectures. Business card size 90x50mm, font used: Segoe UI Regular, contact information (web address of the festival), 8 pins.
Six poster variants have been created for urban distribution. Equal and active distribution of all variants is crucial to prevent one poster from dominating. Besides urban stands and softboxes, posters can be displayed in cinemas and venues hosting festival lectures.
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