Studio OKGO's profileTHEO KIM's profile

THE GOOD VIBE LOTTY IN BUSAN

Multiple Owners
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LOTTE WORLD : THE GOOD VIBE LOTTY POP-UP IN BUSAN

Lotte World's Lotty, which was renewed two years ago, has now landed in Busan. During the vacation season, when everyone had gone on vacation, Lotty, who was at home without any plans, ends up drinking a cool beer in Busan, led by a seagull that flew in from Busan, saying, "Let's go out and play." This story inspired the planning of a pop-up store, with the key visual graphics created by Studio OKGO. It's a pop-up store project where many people enjoyed beer and highballs with Lotty during the holiday season.


Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design
Character design popup design brand identity graphic Character store Spatial Design


Character design popup design brand identity graphic Character store Spatial Design



Client
Lotte World: JJ & Jane

Studio OKGO
Branding Creative Director & Design: Theo

Project Rent​​​​​​​
Pop-up Store Design & Operating

Location : 1F, 41, Gwangan-ro 61beon-gil, Suyeong-gu, Busan, Republic of Korea
Usage: Store&Pub
Floor area : 40 sqm


THE GOOD VIBE LOTTY IN BUSAN
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Studio OKGO's profileTHEO KIM's profile
Multiple Owners

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Seoul, Korea, Republic of
THEO KIM's profile
Seoul, Korea, Republic of

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Studio OKGO

THE GOOD VIBE LOTTY IN BUSAN

Lotte World's Lotty, which was renewed two years ago, has now landed in Busan. During the vacation season, when everyone had gone on vacation, Lo Read More

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