![Brand Identity for eco-friendly store. Food package](https://mir-s3-cdn-cf.behance.net/project_modules/1400/982e56193605423.65eef5195ced6.png)
Brand Identity for eco-friendly shop "Roots"
TECHNICAL TASK
Create logo and brand design for food, cosmetics, business cards,
Telegram stickers and package using consistent cute character.
![Brand Identity for eco-friendly store. Logo design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c622db193605423.65eef51957af9.png)
Character Description: Root is a friendly character representing the eco-friendly store "Roots". He embodies the idea of a healthy lifestyle and natural products.
Characteristics: Friendly Healthy Eco-conscious Positive Cute
Appearance: Root should look cute and friendly. He can be depicted as an animal or be an abstract character with natural elements.
Color Palette: Light green, brown, and white; these colors are associated with nature, health, and cleanliness.
Use of Character: As the store's mascot, the character should be featured on the logo, product packaging, promotional materials, etc.
![Brand Identity for eco-friendly store. Box design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/60159f193605423.65eef5195ba53.png)
![Brand Identity for eco-friendly store. Paper bag design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b046d193605423.65eef5195c49b.png)
![Brand Identity for eco-friendly store. Tape with cabbage and carrot pattern and logo.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/023134193605423.65eef51959562.png)
Character was created using AI technologies such as Midjourney.
Logo was hand-crafted in Procreate.
Both were edited in Adobe Photoshop.
Final project were finished in Figma.
![Brand Identity for eco-friendly store. Business card design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56d51a193605423.65eef5195fdcf.png)
![Brand Identity for eco-friendly store. Business card design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f730b7193605423.65eef51958839.png)
![Brand Identity for eco-friendly store. Tote bag design with meerkat.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34dd88193605423.65eef5195705b.png)
For food packaging were used funky fonts.
![Brand Identity for eco-friendly store. Coffee cup design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6aa492193605423.65eef51954463.png)
![Brand Identity for eco-friendly store. Nut packaging design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf4d39193605423.65eef5195e657.png)
![Brand Identity for eco-friendly store. Chocolate bar design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d67f4193605423.65eef5195d91e.png)
For cosmetic packaging were used loose font to depict natural light structure.
![Brand Identity for eco-friendly store. Cosmetics packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b0e07c193605423.65eef5195a2b8.png)
![Brand Identity for eco-friendly store. Cosmetic packaging design. Spray bottle.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11b427193605423.65eef5195386c.png)
![Brand Identity for eco-friendly store. Candle packaging design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2ca5e8193605423.65eef5195ad10.png)
![Brand Identity for eco-friendly store. Stickers on laptop.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b81a1f193605423.65eef5195525f.jpg)
![Brand Identity for eco-friendly store. Stikers design for Telegram.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9010f5193605423.65eef5195f392.jpg)
THANKS FOR WATCHING
![Thanks for watching image.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/836d01193605423.65eef51956327.png)
this and some other concepts are available for sale
open for commissions (hand-drawn or AI generated)
check also web-site to see portfolio of hand-crafted illustrations