Specsavers X Super Mario
What if you were surprised with a new collaboration between two beloved brands?
Introduction
Welcome to a groundbreaking collaboration between two iconic brands: Specsavers and Super Mario. In this Behance project, I delve into the imaginative realm where eyewear meets the fantastical world of Mario and his friends. Prepare to be dazzled as we unveil a collection of themed spectacle frames that bring a touch of gaming magic to your everyday life
Concept
The concept revolves around merging Super Mario's imaginative landscapes with the practicality of Specsavers' eyewear. Picture yourself walking down the bustling streets of London's West End, where amidst the towering buildings and flashing lights of Piccadilly Circus, you stumble upon a spectacle unlike any other.
Utilizing the age-old technique of anamorphosis, transform static billboards into dynamic portals to the Mushroom Kingdom. Anamorphosis, also known as forced perspective, allows us to mathematically warp imagery, creating the illusion of three-dimensional depth when viewed from a specific angle, inviting you to explore a world where fashion meets fantasy.
Design Inspiration
Drawing inspiration from the iconic characters and elements of the Super Mario universe, the spectacle frames feature playful nods to the beloved franchise. From bold, blocky patterns reminiscent of Mario's signature bricks to sleek, streamlined designs inspired by the elegant curves of Yoshi's eggs, each frame is a testament to the creativity and ingenuity of both Specsavers and Nintendo.
Whether you're a seasoned gamer or simply a fan of stylish eyewear, the collection offers something for everyone. Embrace your inner adventurer with frames adorned with power-up mushrooms and invincibility stars, or showcase your love for retro gaming with pixelated designs that pay homage to the golden age of arcades.
Style frame
3D rendering
Conclusion
The Specsavers X Super Mario collaboration represents a meeting of minds between two cultural icons, blending the worlds of fashion and gaming in a truly unique and innovative way. Through the magic of anamorphosis, we invite you to experience the thrill of stepping into the Mushroom Kingdom without ever leaving the comfort of your own city. So why settle for ordinary spectacles when you can embark on a journey of imagination with Specsavers and Super Mario? Get ready to level up your style game like never before!
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