Design So Neat, Houdini would want to join the Clientele List!
From sophisticated outlines to amalgamated generation of workforce, find out how The Neat Trick sprints as a creative branding agency in this interview!
CG. In recent years, Creative brand design has gained massive popularity and interest, with freelancers and agencies coming together to build their own set of experimental studios. As a branding agency yourself, how do you simplify the technical norms of the Branding process to a client who is oblivious to branding ABCs?
The Neat Trick. Most clients usually do the research for their respective business models, strategy, growth aspect, and marketing but tend to think of branding as just good design, whereas branding has so much more to it. In today’s era your product might be appealing to the target group today but tomorrow it might become outdated.
Hence, creating a timeless brand around the client’s product or service without having a shaky sense of communication is the end goal of our engagement with them. In this process, the breakdown of brand strategy, brand voice and its marriage to the design is the pivotal learning factor for the client.
