ABOUT BRAND HISTORY
Tim Hortons is a Canadian restaurant chain known for its coffee, doughnuts and connection to Canada’s national identity. Its namesake, Toronto Maple Leafs defenceman Tim Horton (1930–74), founded the business with Montreal businessman Jim Charade. The first Tim Hortons doughnut franchise opened in Hamilton, Ontario, in May 1964. As of January 2024, it operates 3,874 stores across the country and 1,827 stores internationally. Tim Hortons always remains a Canadian cultural phenomenon.
CONCEPT OF BRAND REDESIGN
My concept of redesign brand embraces a fresh approach to fast food niche, With a focus on convenience, community, and culinary excellence, I aim to redefine the fast food experience. A refreshed logo includes custom designed font, vibrant color palette, and modern design elements. Main key is to stand on every aspect of the brand reflects the commitment to delievery exceptional & memorable moment to the customers whlie staying true to the brand root & Canadian heritage.
BRAND LOGO IDEA AND PROCESS
Incorporating the Maple leaf into the brand's identity represents its Canadian heritage, fostering authenticity, and trust among customers.
THANKS FOR WATCHING!
