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    In conjunction with the move of their store, this 97-year-old business chose to revamp their corporate identity. The one piece of iconic architec… Read More
    In conjunction with the move of their store, this 97-year-old business chose to revamp their corporate identity. The one piece of iconic architecture that they were bringing with them was their vintage, neon sign created for them in the 1930s. I chose the sign as my jumping off point for their new logo. The sign also featured a buggy and a crib, and I felt that these two graphics would be complemented by two additional graphics of a rocking chair and a high chair, rounding out what the store carries. Each piece of the stationery package features a different graphic. Because very little of the correspondence of Lazar's is formal and it is almost all hand-written, a smaller, tablet-size paper was chosen. Envelopes remained at the typical #10 size in order to contain invoices. And the business card was doubled up in size so it could be folded back down to standard business card proportions. This was done so that sales people could write down notes for customers, include their own information, like their name and available schedule. And with the logo on the front and the address on the back, the business card doubles as a gift enclosure card allowing Lazar's to promote their brand and stretch their budget with a dual-purpose card. Read Less
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