Holiday Inn
Hospitality rebranding
Holiday Inn is an American chain of hotels based in Atlanta, Georgia and a brand of IHG Hotels & Resorts.
Holiday Inn reinforces connections, family-friendliness, and gatherness in its branding. Holiday Inn wants people to feel comfortable in their hotel with those important qualities. The previous branding used the first letter ‘H’ and also the colour green to have those qualities. The new branding will be using blue colour and also keeping the first letter ‘H’ for the logo as well. However, ‘H’ is combined with three rounded rectangles so that those qualities of the hotel can also be expressed through the logo. The new branding will also give the hotel a more modern look since Holiday Inn has an image of an ‘affordable hotel’ compared to other IHG hotels. Instead of just an ‘affordable hotel’, I want it to be an ‘affordable luxury hotel’. I was also considering how can I express gatherness, connection, but modern look as well.
