ASPIRE Ltd.  2023

Aspire Ltd. is a new social venture for organic skincare that aims to help underprivileged communities and children in Eritrea and the Horn of Africa from disadvantaged backgrounds receive a suitable education while also supporting their sustainable livelihood.

Client — ASPIRE, Eritrea
Year — 2023

BRAND IDENTITY // ASPIRE BRAND | 2023

Imbued with the essence of luxurious organic skincare, this art direction for Aspire radiates boldness and glamour with a uniquely customised font for the brand name. 

The 'organic' commands attention, adorned with a chic swoosh that doubles as a distinctive icon, embodying the brand's organic essence. With expressive curves and the inclusion of a plant illustration icon, this vibrant logo concept boldly conveys Aspire's dedication to opulent, organic skincare, presenting a captivating and glamorous homage to the elegance of nature.

Aspire’s colour palette embodies organic ethos. The shades of green and brown evoke a connection to nature, while hints of ochre red and delicate yellow reflect the brand's cultural depth and commitment to holistic skincare, tradition and well-being.

Typography plays a pivotal role in the visual identity of Aspire Ltd.

The choice of the Nelphim sans-serif font for Aspire, a luxury skincare brand, is a thoughtful decision that harmonises seamlessly with the brand's essence. Nelphim's artful blend of thick and thin weights conveys a sense of sophistication and precision, reflecting Aspire's dedication to excellence. 

The font's graceful curves, particularly in lowercase, introduce an element of elegance and fluidity, symbolising the luxurious experience Aspire offers. Whether in uppercase or lowercase, Nelphim maintains a consistent sense of refinement, reinforcing Aspire's image as a luxury brand committed to quality and grace. 

Moreover, these curves in the font resonate with the brand's human aspect—Aspire's charitable mission. By donating proceeds to underprivileged individuals, Aspire embodies a caring, human touch. Nelphim's curves mirror this compassion, reminding us that behind the luxury lies a commitment to making a positive impact on people's lives.

Complementing this, the secondary font, Futura acts as a perfect font for the brands. Paired with Nelphim, it adds balance to Aspire's brand. While Nelphim embodies elegance, Futura's simplicity is ideal for body copy, ensuring readability and reinforcing a minimalist aesthetic. Together, they create a harmonious synergy that reflects Aspire's commitment to clarity, quality, and a multifaceted identity. We advice that you use the font on the book/regular weight.