Basma EL JABOURI's profile

Atlas Charm Tea packaging and brand design

Introducing Atlascharm: A Fusion of Moroccan Tradition and Modern Elegance
Welcome to Atlascharm, a personal project born from a passion for merging the rich cultural heritage of Morocco with contemporary design aesthetics. As the creator behind this brand packaging concept, I embarked on a journey to encapsulate the essence of Moroccan tea culture while infusing it with a touch of modern sophistication.
Drawing inspiration from the vibrant colors, intricate patterns, and timeless traditions of Morocco, I crafted a packaging design that celebrates the country's tea-drinking rituals. Each element, meticulously curated and thoughtfully arranged, reflects my dedication to showcasing the beauty and charm of Moroccan craftsmanship.
At the heart of the design lies the juxtaposition of tradition and modernity. By intertwining classic motifs with sleek, minimalist typography, I aimed to evoke a sense of nostalgia while embracing the contemporary spirit of innovation. The use of Playfair Display and Montserrat fonts, carefully selected for their elegance and clarity, further enhances the visual appeal of the packaging.
From the moment the eye is drawn to the intricate details of the Moroccan-inspired patterns to the seamless integration of modern design elements, Atlascharm packaging invites you on a sensory journey. It is a testament to my commitment to creating an experience that not only delights the senses but also resonates with the discerning tea connoisseurs of today.
With Atlascharm, I invite you to indulge in the timeless allure of Moroccan tea culture, reimagined for the modern world. Join me as we embark on a voyage of discovery, where tradition meets innovation, and every sip tells a story of heritage and charm.
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Atlas Charm Tea packaging and brand design
Published:

Atlas Charm Tea packaging and brand design

Published: