PT
Caliente é uma playlist de reggaeton vibrante. Ao criar sua identidade visual, especialmente sua tipografia, mergulhamos na diáspora portoriquenha, na salsa e na influência da Fania All Stars, destacando a importância desse movimento musical na origem e evolução do reggaeton. Inspirados pela rica cultura visual da América Latina, nos deparamos com o estilo arquitetônico Cholet, comum na Bolívia e no Peru, que transmite a vivacidade dos tecidos aguayos andinos. Através dessas inspirações, desenvolvemos um reflexo autêntico e popular da essência latina para os grafismos presentes na identidade.
EN
Caliente is a vibrant reggaeton playlist. In crafting its visual identity, particularly its typography, we delved into the Puerto Rican diaspora, salsa, and the influence of Fania All Stars, highlighting the significance of this musical movement in the origin and evolution of reggaeton. Inspired by the rich visual culture of Latin America, we encountered the Cholet architectural style, common in Bolivia and Peru, which conveys the liveliness of Andean aguayo textiles. Through these inspirations, we developed an authentic and popular reflection of the Latin essence for the graphics present in the identity.
EN
Caliente is a vibrant reggaeton playlist. In crafting its visual identity, particularly its typography, we delved into the Puerto Rican diaspora, salsa, and the influence of Fania All Stars, highlighting the significance of this musical movement in the origin and evolution of reggaeton. Inspired by the rich visual culture of Latin America, we encountered the Cholet architectural style, common in Bolivia and Peru, which conveys the liveliness of Andean aguayo textiles. Through these inspirations, we developed an authentic and popular reflection of the Latin essence for the graphics present in the identity.
