In 2014, the National Civil Rights Museum was finishing up its first major renovation since the museum opened in 1991, and the board of directors wanted a brand-new website and persuasive copy to go along with it. Working with Infuz, I crafted copy that proudly shared the museum's mission while offering visitors an emotional connection to the historic eras that have led to the civil rights we know today. The website was launched in conjunction with the museum's April 4, 2014, celebration of Dr. Martin Luther King Jr. and the 50th anniversary of the Civil Rights Act.
