Stop-motion for McDonald's
In this stop-motion animation for McDonald's in the Czech Republic, we needed to make the socks dance twerk, jump and bend in all sorts of ways. Here's how in SoDaze studio we met this creative challenge!
First, we needed to develop a skeleton inside the sock that would fix it but allow it to do all the dance bends and booty movement. And sometimes the simplest solutions work!
All elements of the menu were made of fabric to emphasize the idea of the campaign: when you buy a menu, you get branded socks as a gift. And, of course, fries, coke and burger were designed to make them movable for animation.
And this is what we got in the result! Be sure to follow us on instagram for even more behind-the-scenes details
