Motion graphics video for a British online fabric retailer.
In-house project by Matt Johnston at plushaddict.co.uk
About:
Plush Addict is a family run business founded in 2012 and based in Edenbridge, UK. Predominantly selling high-quality cotton fabrics the company has flourished in the sewing industry, thanks in part to popular reality TV shows like BBC's "The Great British Sewing Bee".
With an overwhelmingly strong social media presence (30k+ Facebook followers) Plush Addict were keen to explore new avenues of online advertising via Youtube. Regularly adding new fabrics to their stock-list, the company asked me to create a video promoting a new range of fabric patterns designed by New York fashion designer, Cynthia Rowley.
Considerations:
Since the company had no relatively no marketing prior, I wanted to make sure the video both showcased the new range appropriately as well as reflect a positive and friendly brand identity for Plush Addict. This included the choice of music as well as some small title treatment.
The 40 colourful two-dimensional patterns were brought to life with the use of multiple split-screens and subtle motion effects - indicating the abundance of choice and combination possibilities. I implemented a zigzag shaped floating fabric window for the copy; a pattern commonly created using pinking shears and well known by sewing enthusiasts.
