VISUAL IDENTITY DESIGN / 2024
Abnormal
Flip the script with Abnormal
I worked on the branding for the talk show "Abnormal" while employed at Ferns N Petals. Crafting the design required numerous sketches and iterations to capture the essence of the show. At its core, "Abnormal" embodies the idea of embracing the unconventional, where conversations delve into controversial topics, ultimately reshaping them to become part of the norm.
The name itself, "Abnormal," suggests a departure from the ordinary, signaling a platform where discussions challenge traditional boundaries. To reflect this ethos, we opted for a wordmark logo design, strategically choosing typography that communicates both boldness and approachability. The logo serves as a visual representation of the show's mission to normalize topics that are often deemed unconventional.
Throughout the design process, we aimed to create a visual identity that resonates with the show's audience, inviting them to engage in thought-provoking conversations and join the movement to redefine normalcy. The result is a branding concept that encapsulates the spirit of "Abnormal" – where the extraordinary becomes the new standard.
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