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Packaging design for dessert paste

Anna Pugacheva
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Дизайн упаковки десертной пасты

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Packaging design for dessert paste

Cinnabon, jar design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design


В этом дизайн-проекте представлено создание иллюстрированных этикеток для небольшого, но уютного кафе موزون в Саудовской Аравии. Задачей было разработать запоминающийся дизайн упаковки для десертной пасты с уникальными вкусами тирамису и синабона, доступных к покупке посетителями кафе. Проект расширился на дизайн упаковок для печенья, бумажных пакетов и наклеек, с перспективой дальнейшего использования на баннерах и наружной рекламе.

Я сделала ставку на яркие и насыщенные цвета, дополнив их уникальным повторяющимся паттерном, чтобы повысить узнаваемость бренда. Иллюстрации играют ключевую роль в установлении связи с посетителями, создавая привлекательный и теплый образ кафе, который подчеркивает его индивидуальность и создает атмосферу уюта. Выбранная концепция отражает идею встречи разнообразных людей в этом кафе, объединенных общим желанием насладиться выдающейся выпечкой и особенной атмосферой места.

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This design project showcases the creation of illustrated labels for a quaint and cozy café موزون in Saudi Arabia. The task was to design memorable packaging for dessert pasta with unique tiramisu and cinnamon bun flavors, available for purchase by café visitors. The project expanded to include designs for cookie packaging, paper bags, and branded stickers, with the potential for further use in banners and outdoor advertising.

I opted for bright and saturated colors, complemented by a unique repeating pattern, to enhance brand recognition. Illustrations play a key role in connecting with visitors, creating an appealing and warm image of the café that highlights its individuality and fosters an atmosphere of coziness. The chosen concept reflects the idea of diverse people coming together in this café, united by the common desire to enjoy exceptional baked goods and the special ambiance of the place.


Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design
Packaging packaging design package design package illustration design ILLUSTRATION jar design brand identity design product design

Благодарю за просмотр!​​​​​​​
по повод сотрудничества:
anni.illustr@gmail.com

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Thanks for watching!
regarding cooperation:
anni.illustr@gmail.com
Packaging design for dessert paste
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Anna Pugacheva's profile

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Anna Pugacheva's profile
Russian Federation

Packaging design for dessert paste

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