Klint Font Poster
This project entailed creating a poster advertisement of a font for Fonts.com. I chose to use the font Klint. My main idea for creating visual hierarchy in this design was to use both placement and alignment. The title draws the most attention not just because it's the heaviest and in the center, but also because the glyphs are tipping and out of alignment when the rest of the text on the poster is very aligned and constrained to the grid. I wanted a simple yet energetic color pallet for this project, so I chose black and white for the strong contrast, and then the orange to add more energy and make the poster pop.