Ready-to-eat meals with a new branding and new packaging design, all created by Stepfive for Aldi Netherlands. The carton sleeves have a recognizable image of traditional Dutch plates served with the food that’s inside on it. The brand ‘Smakelijk Gemak’ (tasty convenience in English) will be used for a very extensive range of products of which the first series meanwhile are finished. These ready-to-eat meals are packed in matching shelf ready packaging (SRP) boxes.You can find this packaging in the Dutch supermarket - See more at: www://blog.stepfive.nl