Zenith attend a Commercial Vehicle Show (CVS) once a year, that industry execs go to learn about the latest trends within the industry and also what companies are working on and have lined up for the future.

I was tasked with coming up with a campaign identity and concept which involved:

- A van wrap/vinyl

- Email templates for a triggered campaign

- Business cards

- A wrap to go on a physical safe

I began concepting different van wraps but none of them were nailing the brief.

We ended up choosing a VW ID Buzz as our vehicle, which made concepting the design a lot easier because I knew what asset we had to work with.

Now that the van was designed, I was able to use the colours and mock-up van in my email design for creative consistency.