MOM's TOUCH : Flagship store Yong-San

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Space design

Mom's Touch / 2021

This project features a flagship store developed in collaboration with the F&B franchise Mom's Touch. Addressing the need for varied customer engagement strategies at brand touchpoints, the client established experimental venues named Mom's Touch Lab in Teheran-ro, Yeoksam, and Hangang-daero, Yongsan. DBYFO was tasked with space planning and design tailored to the client's requirements.

Located on a busy street in front of Exit 4 of Sinyongsan Station and facing the new Amore Pacific headquarters, Terrace Yongsan is designed with the local demographic, targeting office workers during the evening hours. The menu offerings and lighting colors change according to the time of day to cater to different customer needs. To create a more intimate atmosphere and block the view from pedestrians outside, eco-friendly paper sculptures that represent the brand were utilized. Furthermore, the space was designed with large tables to emulate the feel of a local café rather than a typical franchise, enhancing the overall customer experience.