Velocity
Brand activation
Concept and brand activation design. Velocity is a new internet brand. The brand activation consists of an installation shaped like a tunnel with LED lights that create the illusion of speed, along with words representing the brand's benefits. Inside the tunnel, there is a bicycle with a strip of LED lights underneath it, extending to the other end of the tunnel, where a plane representing the Velocity logo is elevated. This LED strip lights up in response to the speed of pedaling by the user on the bicycle.
