USING WORKPLACE INTELLIGENCE TO LEARN EMPLOYEE BEHAVIOR
In the aftermath of COVID, our client was looking to redesign their main corporate hub to suit the needs of employees today and in the future. The problem: they needed first to understand how employees were using the office —now.
They sought quantitative insights into those behaviors in order to redesign their headquarters into one that purposefully meets the needs of their staff. We set up their office with the InnerSpace platform to obtain a clear understanding of how different teams were now using the location post-COVID.
WE GROUPED THE INFORMATION INTO FOUR KEY ELEMENTS TO HELP TELL THE STORY:
General Employee Persona: This yields data on how the average employee is seen in the office.
Office Traffic: This shows when people arrive in office zones, and occupancy rates for each floor.
Team Behaviors: This reveals how different teams have different behaviors in how they use the office space.
Space & Zone Type: This filters the data on employee behaviors and filters down to individual office spaces and zones.
Through this analysis, our client was able to discern how, where and when their employees preferred to work, influencing future strategic decisions on how to optimize their space. Metrics were captured at every part of the office, from 7 a.m. to 6 p.m.
The leadership team learned many behaviors that they did not know about their workforce before, such as the fact that employees prefer lounges and informal meeting areas. They were also able to determine that conference rooms and open lounges are preferred in mid-morning. And that the most popular meeting times are between 11 a.m. and 2 p.m.
