The project aimed to design a brand poster and a label for a hot sauce inspired by the culture, nature, and traditions of Chile. The goal was to create unique visual images that reflected the spirit and atmosphere of the country, its rich cultural heritage, diverse landscapes, and culinary traditions.

The brand poster was intended to capture the viewer's attention using bright colors and elements characteristic of Chilean art and nature: the majestic Andes mountains, endless Pacific Ocean beaches, lush forests, and unique flora and fauna. Also, important elements of the poster included images or mentions of cultural symbols, such as handmade items by local artisans, national holidays, and traditional dances.

The design of the hot sauce label was supposed to use the same key elements as the poster but in a more compact and functional form. The label needed to not only attract the consumer's attention on the shelf but also inform about the product's quality, its ingredients, and unique taste. It was important to convey that the sauce was made according to a traditional Chilean recipe, emphasizing its spiciness and aromatic characteristics using elements of national decor and symbolism.

Overall, the project was aimed at creating a strong visual message that enhances product branding and promotes cultural exchange, presenting Chile as a country with a rich cultural heritage and outstanding culinary traditions.