Uzbekistan Superleague Intro 2024
Commercial ~ Motion & 2D Animation
Project Overview:
Over the past two years, Tasnif Group has had the privilege of collaborating with the Professional Football League of Uzbekistan to create captivating 3D animated intros for the Super League. In 2024, our partnership took an exciting leap forward as we expanded our creative horizons to not only design the league's intro but also to develop a comprehensive branding strategy and broadcast attributes for television.
The Challenge:
The Uzbekistan Super League sought a fresh and dynamic visual identity that would resonate with fans and elevate the viewing experience. The challenge was to blend the rich football heritage of Uzbekistan with modern design trends and cutting-edge technology.
Our Solution:
Leveraging the latest advancements in artificial intelligence, we refined the style of the intro, introducing a more contemporary and immersive visual narrative. We showcased the prowess and spirit of each team by featuring the players and their actions, capturing the essence of the league's competitive spirit.
Impact:
The result is a visually stunning and emotionally resonant presentation that honors the tradition of Uzbek football while embracing the future. Our work has not only enhanced the Super League's brand identity but has also set a new standard for sports broadcasting in the region.
The result is a visually stunning and emotionally resonant presentation that honors the tradition of Uzbek football while embracing the future. Our work has not only enhanced the Super League's brand identity but has also set a new standard for sports broadcasting in the region.
Explore the Journey:
We invite you to dive into the behind-the-scenes of this project, where we share the breakdown of our work and the creative journey that led to the final outcome. Join us in celebrating the fusion of art, technology, and sports in the 2024 Uzbekistan Super League.
Process & Breakdown
Our project page provides an in-depth look at the creative process behind this project. From concept development to final execution, we detail the steps taken to bring this vision to life, including the innovative use of AI technologies and the collaborative efforts of our talented team.
Agency: Tasnif Group
Production: Media Lab
Account direction: Abdulaziz Abbazov, Nilufar Ahmadjonova
Art Director: Laziz Hamidov
Operator: Akmal To`xtayev
CG supervisor: Abdulaziz Homidjonov
Motion designers: Shohrux Saparboyev, Ismoilov Javohir, Husniddinov Ismoilxon
Designers: Doston Daminov, Abdurahmon Isoqov
