GUARANA MOJITO "BEZ GRANICA" RADIO AD

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GUARANA MOJITO "BEZ GRANICA"

Guarana Mojito had a hard time finding it's way through the market of energy drinks in Serbia. Cought somewhere in between CSD's and energizers, it didn't have distinctive strategy. So, the task was hard - reinvent and reestablish this brand. First of all, new target audience was set to young professionals / yuppies. They are very ambitious, not taking no for an answer, egoistic, success driven, people who suck out the maximum of every moment. So, the new head copy and concept was BEZ GRANICA (LIMITLESS).

"Mojminut ne traje koliko i tvoj. Moj dan ne počinje isto kao i tvoj. Kraj mog dana nije isti kao kraj tvog dana. Moje želje su nesagledive, moji ciljevi beskrajni. Gde je granica između obaveza izadovoljstva? Ne postoji. Počinju istovremeno, traju istovremeno i nikada se ne završavaju. Tako volim, jer živim život BEZ GRANICA. "

GUARANA MOJITO. Energija osveženja.