Value of Animation - art direction
First round of character sketches - playing around with different styles.
The color scheme of the animation stays close to the colors in the brand book.
 
We landed on a semi-geometric character style and designed some other characters based on those parameters.
Segments of the animation will show off different levels of detail in characters, from Motion Graphic style to FramexFrame.

(Character design on far right by Alex Blair)
Style for Motion Graphic segments.
Background style for character segments.
Secondary character designs against a background. (Background art by Sara Squires)
Contributors: Nathan Smith, Sara Squires, Alexis Xuconoxtli, Jake Mittleman, Alex Blair, Sergio Luis, Nick Dodd, Sasha Jones, Jay Allen, and Jason Fisher.
Value of Animation - art direction
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Value of Animation - art direction

WIP - an animation for our Marketing Department aimed at educating potential clients on the value of animation, and how different styles and tech Read more
8
233
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Published:
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Attribution, Non-commercial

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