CLIENT:
NGCR - Chemical Technologies and Innovations is a russian company based in Portugal. Specialized in wastewater treatment machinery, fire extinguishing systems and industrial equipment for energy savings.
PROJECT GOALS:
While working as a Marketing Consultant at NGCR my main goals were brand strategy definition, extensive market research, improvement in business relationships with partners/supplyers and relaunch of the new corporate identity.
NEW CORPORATE IDENTITY - CREATIVE SOLUTION:
The old NGCR logo was very outdated, difficult to read and difficult to use. The idea was to create a new logo that still has an industrial look, but also has a touch of nature to it. After extensive research, we decided to choose a tube resembling typeface combined with a small leaf. In order not to stray too far from the old brand image the primary colour was kept in blue family of colours. And since we are adding eco-friendly brand characteristic green became our secondary colour. In the end, the new identity shows much better the NGCR philosophy than the old one did.
NGCR - Chemical Technologies and Innovations is a russian company based in Portugal. Specialized in wastewater treatment machinery, fire extinguishing systems and industrial equipment for energy savings.
PROJECT GOALS:
While working as a Marketing Consultant at NGCR my main goals were brand strategy definition, extensive market research, improvement in business relationships with partners/supplyers and relaunch of the new corporate identity.
NEW CORPORATE IDENTITY - CREATIVE SOLUTION:
The old NGCR logo was very outdated, difficult to read and difficult to use. The idea was to create a new logo that still has an industrial look, but also has a touch of nature to it. After extensive research, we decided to choose a tube resembling typeface combined with a small leaf. In order not to stray too far from the old brand image the primary colour was kept in blue family of colours. And since we are adding eco-friendly brand characteristic green became our secondary colour. In the end, the new identity shows much better the NGCR philosophy than the old one did.
REBRANDING TEAM:
Copywriter & Marketeer: Kateryna Savchenko
Art Director & Designer: Maria Soloveva
Art Director & Designer: Maria Soloveva
