ART DIRECTION, BRAND STRATEGY, BRAND IDENTITY, + ILLUSTRATION
THE DORCHESTER HOTEL
SPRING 2022 — ROMANTIC / OPULENT / EXQUISITE / RENOWNED
Born out of a love for heritage and hospitality, The Dorchester is a modern take on a historic treasure. Inspired by the hotel’s glory days, The Dorchester is a dynamic addition to Hurontario Street and serves as a catalyst for the Collingwood hospitality scene.
With a nod to Collingwood's first elevator, this brand seamlessly blends history and elegance, resulting in a sophisticated and regal identity. The hotel's approach to sophistication is reflected in its commitment to class and professionalism, ensuring that guests feel confident and comfortable throughout their stay. The elevator has been thoughtfully designed with an open door, creating a welcoming and inclusive ambiance.
The opulence of the brand complements the elegance of Hurontario Street, allowing The Dorchester to blend seamlessly within the commercial landscape. Overall, this brand exudes romance and luxury and encourages guests to indulge in life's finer pleasures.
This project was created under contract for Mayka Marketing.
Photography by Marie Scholz Photo, Kayla Rocca Photography, Light & Shadow Photo
