With Hyundai being a proudly Korean brand, and with what each element of the flag represents, it is perfectly suited for the range of motorsports the company competes in, most notably sharing the environments of most of the WRC destinations.

With such a strong graphic ID within the flag and these icons, I feel it is a prime opportunity to embrace and include these.

Exploring how top create a similar ‘modular’ design or a key graphic motif for the team, the obvious starting place is linking the Korean flag icons as a branding element for the assets, with a huge link to the world of rallying especially with the elemental meanings of these icons, it is almost perfectly suited for Hyundai’s brand image and motorsport ID: I have explored a range of ideas on how to create patterns and modular style design elements with these and combined with a strong colour pallet I believe this is the highest potential for a design identity that works for a few years to come.