Usman Aleem's profile

Selsun Blue by Sanofi - IMC Campaign

Usman Aleem
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Selsun Blue x Usman Aleem
Selsun blue is the perfect choice for anyone who is looking to get rid of hair dandruff.
At RED PUBLICIS, I was tasked to create a full campaign to relaunch two variants of Selsun Blue in Pakistan.
Scope of Work: Key Visual, Photography Direction, Photo Retouching, On Site Activations, Social Media

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Social Media Posts
Kiosk 
shampoo key visual art direction Advertising Social media post hair campaign visual identity Outdoor kv
A Free Hair Brush was offered as gift with each product. I designed following Product and Hairbrush Combo box packaging.
shampoo key visual art direction Advertising Social media post hair campaign visual identity Outdoor kv
Float Design
Bus Branding
shampoo key visual art direction Advertising Social media post hair campaign visual identity Outdoor kv
shampoo key visual art direction Advertising Social media post hair campaign visual identity Outdoor kv
POSM
A number of different activities was executed at multiple location as a teaser of the incoming launch
Photobooth
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Sticker Props
shampoo key visual art direction Advertising Social media post hair campaign visual identity Outdoor kv
Credits: 
Agency: Red Publicis
Client: Sanofi Pakistan
Assoc. Art Director: Usman Aleem
Creative Manager: Sarah Zafar
Selsun Blue by Sanofi - IMC Campaign
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Usman Aleem's profile

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Usman Aleem's profile
Lahore, Pakistan

Selsun Blue by Sanofi - IMC Campaign

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