Spiral 8 Studio's profile

Madilucent: Website Launch Campaign

Overview:
Madi Lucent is a South African design brand born as a beacon of innovation and sustainability, manifesting from the visionary minds of Kgomotso Madi and Hansi Maserumule.

Immersed in the fashion industry for over six years, they recognized a glaring gap in the South African market -  a demand for high-quality fashion accessories that harmonize seamlessly with the exquisite creations of local designers.

Challenge:
After officially launching their full-scale operations in November 2021, they needed an online platform that would allow for bespoke orders through their website and social media channels. This had to be done in order to meet the growing needs of their clientele.

Solution:
To tackle this challenge, we created a website that shared their journey and showcased some of their work. As part of their commitment to knowledge sharing, they introduced the "Design Insights" blog- a dynamic hub for designer enthusiasts to engage, learn and collaborate. This digital space not only amplifies their ethos, but also celebrates the diverse voices and talents within the design communities.

To close off the project, we then put together a short promo video or them to share that the website was now live. 

Client: Madi Lucent
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Madilucent: Website Launch Campaign
Published:

Madilucent: Website Launch Campaign

Published: