Every once in a while we get asked to shoot a project that we get complete creative control over, in which we can really dig in and get our hands dirty. Not too long ago we received a call from the folks over at Coalesce Marketing to create a series of images for the Green Bay Ball Strikers, a regional rugby team formed by Ahman Green of the Green Bay Packers and co-owner Quin Yorton. After some discussion, we met with the Coalesce team at their office with Ahman, Quin and team coach Pita Katobalavu present to hash out the creative direction for their brand and the accompanying images.

 

Our job was to create a series of images for their website and marketing content to showcase the intensity of the game and the teams capabilities. I knew we needed to create really dynamic photos of the players in action and to do so, we would rely solely on in-studio shots and compositing/3D rendering to get the job done. The images needed to be larger than life! Ahman Green, Pita Katobalavu and Donnie Leverette spent the better part of a day at our studio to shoot the required stills and create a complementary video teaser for the website launch. Jason Kobishop from Coalesce was on hand, whom also designed the teams logo and uniforms.