This campaign was created as a way of re-engaging with people who have lost their love for reading. This aim was fulfilled through the medium of a poster, targeting parents of young children, and encouraging them to implement reading from an early age. In turn, this will hope to maintain an interesting in reading. To back up the concept, the tag line“Never too young to read”was devised, alongside an illustration that shows a child reading in an adult manor, for some comedic value.