Farhan Latif's profile

The PetShop Design System

The PetShop Design System

Our logo, reminiscent of a home nameplate, coupled with a playful typeface, serves as a powerful visual translation of our brand's philosophy – home to all things pets. At The Pet Shop, our essence is captured in custom-designed English and Arabic logos, exuding warmth and playfulness. Complemented by a warm, modern color palette, they establish a distinct personality. Consistently applying our unique fonts and vibrant colors is crucial for leaving a lasting impression.




Strategic design direction
The pet shop's identity is creatively inspired, elevating engagement and instilling trust. We translate our identity into various visual elements seamlessly, embracing a minimalism typography aesthetic with carefully crafted curves and shapes for a cohesive brand presence.

Brand photography style
Our photography art direction is active, fun-loving, and festive, featuring modern accessories, pastel backgrounds, and revolving yearly campaign themes like "Travel Carriers," "Easter Day," "FestiveTails," "Outdoor Essentials," and "Furri-Day." This approach creates a lively and engaging photography identity for your brand or project. Aligning your photography style with specific campaign themes establishes a consistent and recognizable brand image that resonates with your audience.

Customized brand pet-tags
We're advancing our logo's visual identity across different communication points. We've crafted unique nameplates and tags aligned with our pet business, introducing a customized pet-tags visual device. These strategic pet-tags embody our brand's essence, offering a relatable touch to our engagement with the pet community.
Visual design impression
Our communication strategy now prioritizes clarity and simplicity, delivering concise messages focused on our offers. Utilizing visually balanced designs with soft pastel backgrounds, we feature pets alongside our products to create a fresh and engaging aesthetic. Incorporating pet still photography with props and accessories, as well as showcasing our designed pet tags in our offer-based communication, adds charm and appeal to our messaging, resonating with pet lovers everywhere.

The PetShop Design System
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The PetShop Design System

The emphasis is on creating a visually appealing and diverse brand representation with inclusivity and aesthetic coherence across various design Read More

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