About the project :
ENBD Bank launches a dynamic 1 million SAR campaign targeting Saudi customers, encouraging credit card usage while traveling abroad. Collaborating with a creative director, visually captivating key visuals are crafted, showcasing global landmarks. Through strategic placement across platforms and interactive engagement tactics, the campaign aims to drive participation. Prizes range from luxurious travel packages to cash rewards, enticing customers and fostering loyalty.
Agency: Mindfield
Creative Director: Yahia Assaf
Senior Art Director: Nourhan Elmaghawry
