Alphabets-inspired Graphic T-shirt campaign dubbed as ALPHABETIX for fashion store FISH18. It was one of our concepts relayed in the process that we had to customized each typeface from scratch. The aim was to produce different types of graphics to their specific market having the freedom to choose their own letter. Thus, the tagline "What's Your Letter?"
Be that it stands for their own name or they simply like the graphics.
The designs are available in two (2) colors, black screen print on white shirt and white screen print on black shirt. The t-shirts also vary in different fashion cuts and styles.
For more information on Alphabetix Campaign and store branches, visit their website at http://www.fish18.com/
Credits:
Credits:
Photography courtesy of FISH18
Client ⎯ Fish18
Date of work ⎯ 2012
This was their billboard ads/posters for the campaign with the models and public figures wearing the designs I made.
The t-shirts vary in different fashion cuts, styles and types of shirts (round necks, v-necks, etc.)
