Macaframa is a cycling group out in California that focuses on fixed gear cycling in the city. The
spread (or separate posters) is a potential advertisement for the group rides.
Critical Mass is the continual event where cyclers gather at the Daley Plaza in the heart of Chicago
and bike through the city to promote cycling instead of driving.
The small editorial is a magazine spread that would potentially be featured in Fixed Magazine
explaining and urging cyclists to join up and ride their bikes instead of driving.
The email blast is designed to grab attention to riders in the area who are interested in the mass
cycle and also give information about safe riding and other events to do with bicycling in the city.
