DC
Challenge → We faced the challenge of a complex rebranding. DConcept, active in the market for over 17 years and originally part of a collective of six event organization companies underwent a transformation, merging into a single brand named DC. This rebranding was aimed not just at highlighting this integration but also at communicating a renewed and modern approach.
Big Idea → KSA's №1 in Event Manufacturing & Supply → Securing the No. 1 spot in the market, DC prides itself on its commitment to quality, extensive experience, and customer satisfaction. Our focus was to make this achievement a cornerstone of the brand's identity, centralizing the logo to enhance its visibility and impact. We augmented this idea with a block layout structure, symbolizing the integration of diverse services, and ensuring versatility for varying layout needs.
LOCATION → SAUDI ARABIA
We designed unique icons for each department
to showcase their specific roles.
The inspiration for a pattern are the sturdy structure
of scaffolding and the intricate beauty of Arabic ornaments.
Project Team
Creative Directors – Boris Alexandrov
Project Manager – Natalia Niedova
Art Director – Roman Sorochynskyi
Copywriter – Dmytro Panasiuk
Graphic Designer – Roman Sorochynskyi
Motion Designer – Valentyn Hrytsyk
3D Artist – Alexander Iordanov
Illustrator – Alexander Osipenko
Intro Video – add.sa
