Lacoste 
The "hidden testimonial" campaign. Over 30 different subjects on press and TV.
Epica shortlist, ADCI Lapis Award, ADCI & ADCE Press Gold, ADCI TV Silver.
Voted amongst the 20 all-times best ideas by the Art Director's Club of Italy.
Felice Gimondi, biker. 3-times winner in Giro d'Italia,1-time in Tour de France.
Cino Ricci, sailor.
Inverted Lacoste for Helmut Newton, photographer.
Carmine and Giuseppe Abbagnale, double gold medal in olympics rowing, with their little skipper.
Candido Cannavò, director of sports newspaper "La Gazzetta dello Sport", printed on pink paper.
Enzo Maiorca, deep diver. Lacoste upside down on two columns magazine.
The Italian Parliament. Aired once on the Election Day.
Elio e le Storie Tese, pop group.
18 green Lacoste for Josè Maria Olazabal, golf champion.
Silvan, magician.
Sand shades for Edi Orioli, Paris-Dakar winner. 
Lacoste on film for Giuseppe Tornatore, director.
Only red Lacoste for Luigi Veronelli, wine connoisseur.
TV spot - 7 subjects x 10"
Lacoste
4
318
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Published:

Lacoste

Lacoste campaign
4
318
1
Published:

Creative Fields