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Coca Cola Olympic dictionary

OBJECTIVE
Over 1 000 000 people will arrive to Olympic games in Sochi.
Our goal is to make all 1 000 000 carry Coke and never leave it.
 
IDEA
«Coca Cola» is the second recognisable word in the world after «OK».
So if everyone understands “Coca Cola”, can Coca Cola help people
at Olympic Games to understand each other no matter what language they speak?
 
We created a special Olympic Coca Cola can design featuring icons dedicated to different themes. People could share their thoughts without saying a word in a foreign language. Now all you need for a pleasant conversation is Coca Cola.
Coca Cola Olympic dictionary
Published:

Coca Cola Olympic dictionary

Concept for Coca Cola limited edition cans for Sochi Olympics

Published: