Banca Intesa
Creative direction, copywriting and project managing for the largest Italian bank.
TV, print and web campaigns, BTL and branch materials, corporate projects.
2006 relaunch campaign.
The whole pitch was won on a win-win strategy + claim basis: If it's better for you, it's better for us.
End-2006 glocal campaign, to establish the territorial bank positioning.
A fictional town was created, for a long-lasting serial.
Intesa Sanpaolo
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Intesa Sanpaolo

Intesa Sanpaolo repositioning campaign.
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Creative Fields