EVIAN POP-UP STORE
Project description: DESIGNING A POP-UP STORE
You are tasked with envisioning the interior architecture of a temporary space for one of the following brands:
1) EVIAN
2) ADIDAS
3) HERMES
The brand desires to personalize this pop-up store by paying tribute to a designer, selected from the following list:
1) ZAHA HADID
2) LUIS BARRAGAN
3) TADAO ANDO
Propose a creative concept that reflects their entity, enhances their brand image, and aligns with the chosen designer's style. This must be achieved using only 4 tones/materials.
The space will consist of three areas:
1) The entrance
2) The exhibition space dedicated to the brand
3) The VIP reception area on the mezzanine to be created, along with its staircase.
My project:
Idea: Considering Evian's association with mineral water, I drew inspiration from the concept of water flow—pure and clean. Reflecting this essence, I incorporated materials such as mirrored paper, tracing paper, and white cardboard to create a monochromatic ambiance in my pop-up store, symbolizing the brand's pure mineral water.
