Self Cleaning Oven
 
We wanted to communicate the new “Self-cleaning technology” feature
from the new built in oven from Arçelik in an impactful way.
 
We chose to dramatize the benefit with a humoristic metaphor. In the print ads the “animals” which are usually cooked inside the oven (a cow, a chicken and a lamb) are shown cleaning themselves.
 
Y&R İstanbul w/ Carioca Studio
 
Selected as one of the 10 most liked print ads of 2014 @ Lürzer's Archive
 
Published @ Lürzer's Archive 2014 Issue 5
Published @ Lürzers Archive 200 BEST DIGITAL 

Golden Drum 2014
Press / Furnishings & electronic equipment
Golden Drum

Outdoor/ Furnishings & electronic equipment
Silver Drum
 
Crystal Apple 2014
Crystal Apple / Print / Home Appliances Category 
Bronze Apple / Campaign Category
 
Mediacat Felis 2014 
Most Creative Illustration Execution 1st place
Furnishings & decoration 1st place
 
 
Eurobest 2014
Press / Furnishings & electronic equipment 
shortlist
 
Cannes Lions 2015 
Bronze / Campaign Award / Outdoor
Shortlist / Traditional İllustration / Outdoor
Self Cleaning Oven
1,891
13,921
95
Published:

Self Cleaning Oven

We wanted to communicate the new “Self-cleaning technology” feature from the new built in oven from Arçelik in an impactful way. We chose to dram Read More
1,891
13,921
95
Published: