Lipton
Southern Moments
Southern Moments
In the South, they drink sweet iced tea like it's water. Or, maybe they drink water like it's sweet tea. Unfortunately, Lipton is seen by many in the South as a 'Northern' tea (it's made in Virginia).
So Lipton came to us looking for a campaign that would both explicitly promote the health benefits of iced tea, and celebrate some of the different ways that Southerners celebrate.
Art Direction: Peter Rodick
