Dress Sharp Live Bold
Texlinq, a pioneering clothing brand hailing from Bangladesh, stands at the forefront of revolutionizing men's fashion. With a mission to redefine style, Texlinq offers a diverse range of apparel that harmonizes contemporary trends with enduring elegance. Each garment reflects meticulous craftsmanship and attention to detail, embodying the brand's commitment to quality and innovation. By blending modern aesthetics with timeless sophistication, Texlinq empowers individuals to express their unique personalities with confidence and flair, setting new standards in the realm of men's fashion.
It faced the challenge of redefining its brand identity to resonate with modern consumers while retaining a sense of timeless elegance. This involved designing a logo that captured the essence of the brand's vision while standing out in a crowded fashion market.
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Client: Texlinq
Industry: Fashion & Lifestyle
Scope: Visual Identity Design
Year: 2024
Scope: Visual Identity Design
Year: 2024
Ideation
In the ideation phase, the focus was on merging contemporary fashion trends with timeless elegance. Brainstorming sessions centered around creating a logo that captured the brand's essence while standing out in the competitive market.
Solution
The solution involved developing a monogram logo that seamlessly blended the letters T and L, creating the illusion of a dynamic 'z' to add intrigue. This design captured the brand's essence while ensuring quick recognition in the crowded fashion sector. A classic black & white color scheme was chosen for its timeless appeal, while modern italic typography added refinement to the brand's visual language.
